If you’re a roofer looking to keep the diary full, roof repair leads can be one of the fastest ways to win new work — especially when you want jobs in specific postcodes, at certain sizes, and without spending all day chasing callbacks.
With Leads Do Work, you can create a free account to browse roofing opportunities and decide whether you want to:
- buy leads one by one, or
- subscribe to a weekly plan for 5, 10, or 20 leads.
Ways Roofers Get More Roofing Work
Most roofing firms use a mix of these channels:
1) Word of mouth and repeat customers
Still the best ROI long-term — but it’s not always consistent in quieter months.
2) Local SEO (Google rankings)
Great when it’s working, but it takes time to build and maintain (and competition is heavy in many areas).
3) Google Ads / Local Services Ads
Fast lead flow if you can manage campaigns properly. Google’s Local Services Ads are designed to generate leads directly (pay-per-lead rather than pay-per-click).
4) Trade directories and endorsement schemes
Good for trust and profile-building, but often subscription-based and still require you to convert enquiries into booked jobs. (Examples include TrustATrader and Which? Trusted Traders.)
5) Buying leads from lead generators and marketplaces
Useful when you want volume quickly, or when you want to target specific job types (repairs, leaks, flat roofs, chimney flashing, gutters, etc.).
Major UK Platforms Roofers Use (And How They Typically Work)
Here are some of the bigger names roofers often consider:
- Checkatrade – membership-style model with a regular flow of leads for a fixed monthly cost (you choose areas and lead volume).
- Rated People – mixes models, including options like “Unlimited” where trades pay one monthly fee for access to leads.
- MyBuilder – trades typically pay a lead fee when a customer shares contact details (after shortlisting).
- Bark – pay using credits; credit price and lead cost in credits are shown upfront.
- TrustATrader – membership model (they state a yearly fee applies).
- Which? Trusted Traders – endorsement scheme with assessment/fees; costs depend on business size and can be paid monthly or annually.
Each has pros/cons. Some roofers prefer directories for reputation-building, while others prefer pay-per-lead because it’s easier to measure ROI.
Typical Prices for Roofing Leads in the UK (What to Expect)
Lead pricing varies by:
- location and competition,
- job type (small leak vs larger repair),
- homeowner urgency and intent,
- whether leads are shared or exclusive.
A realistic benchmark many agencies cite for residential roofing leads is often around £20 per lead, with £60+ per lead not unusual in competitive areas or when launching campaigns.
On credit-based platforms, the cost is linked to the credits required and the credit price (for example, Bark explains their credit pricing and that lead cost is shown before you respond).
Leads Do Work pricing (typical): most roofing leads fall between £10–£35, depending on job type and location.
How Leads Do Work Helps You Win More Roof Repair Jobs
Free account to browse leads
Create a free account and set:
- your working area (postcodes/towns),
- the type of roofing work you want,
- how many leads you can realistically handle.
Choose how you want to buy leads
Option A: Pay per lead
Best if you want full control. View the opportunity and take only the jobs you want.
Option B: Weekly subscription (5, 10, or 20 leads)
Best if you want consistency and easier planning — a predictable flow each week without worrying about per-lead costs.
Built for roof repairs (not just big replacements)
Roof repairs can be anything from:
- slipped tiles/slates,
- ridge/verge/valley repairs,
- flat roof leaks (felt/EPDM/GRP),
- lead flashing and chimney leaks,
- gutter and roofline issues.
What You’ll Need to Join
To keep quality high, expect to provide basic business details and set your preferences. Many roofers also choose to upload proof of insurance and identity checks to build trust with homeowners (and improve conversion rates).
Create your free roofer account
Browse roof repair leads in your area and choose pay-per-lead or a weekly plan (5 / 10 / 20 leads).
You can also download mobile app for job leads and register there:
FAQs (For Roofers)
Are the leads exclusive?
It depends on the lead type and package. Where leads are shared, speed-to-contact matters — responding quickly usually improves your win rate.
Can I choose my coverage area?
Yes — set the postcodes/towns you want, so you’re not paying for jobs outside your working radius.
Can I pause or change my plan?
If your diary gets full, you should be able to adjust lead flow by changing settings or switching plans (best practice is to keep flexibility so you’re not overcommitted).
What’s a fair price for a roofing lead?
Many agencies benchmark residential roofing leads around £20–£60+ depending on area and competition, while some providers offer lower ranges depending on lead type and location.
What if I prefer not to buy leads?
Alternatives include SEO, Google Ads / Local Services Ads, directories/endorsement schemes, and referrals — but each needs time, budget, or both.